What technique is exemplified by the advertising claim that no one dislikes Mateuse Wines?

The advertising claim that no one dislikes Mateuse Wines exemplifies the technique of inconceivability. This technique relies on presenting an assertion that seems implausible on the surface but is positioned in a way that invites acceptance. By stating that "no one dislikes" the wine, the claim creates a strong, sweeping generalization that suggests widespread approval, making it hard for the audience to disagree without challenging the notion itself. This tactic leverages the psychological impact of a universally favorable opinion, which can be appealing in advertising as it aims to positively influence consumer perception and preference.

In the context of this claim, inconceivability serves to obscure any potential dissenting opinions, effectively shutting down criticism by simplifying the narrative around the product. It positions the wine as a universally liked choice, thus encouraging consumers to gravitate toward it based on the perceived consensus.