How does the plumbing firm position itself in relation to newer competitors?

The plumbing firm positions itself as the first and original firm, which can convey a sense of established credibility and trustworthiness. This positioning highlights its experience and legacy in the industry, suggesting that it has a deep understanding of the market and a long history of providing reliable service. Being the original firm can instill confidence in customers who may be wary of newer competitors, as well-established businesses often have a proven track record and a solid reputation built over time. This strategy focuses on leveraging its history to differentiate itself, appealing to consumers' desires for reliability and familiarity, especially in an industry where trust is paramount.

Positioning as the first firm also allows the company to draw on its history of projects and customer satisfaction, creating a narrative around expertise and a commitment to quality.